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• • • Logo Representation •

logo

The logo is the brands visual identity as a whole. Meaning that in addition to its visual/graphic form there's a literal/verbal identity adding to its interpretation. A combination that should always be used together, as one, avoiding singular usages of each componente that could therefor deconstruct the brand's visual identity. When applying the logo, the minimum size requirements for an intuitive interpretation and reading are:

symbol

Its the main element of the brand (logo) and is the only element of the logo that can be used alone. Its independent use is intended to reinforce brand recognition via a more composed iconic-graphic language. When applying the symbol, the minimum size requirements for an intuitive interpretation and reading are:

icon

A unique identity that results from the most minimalist expression of the symbol, and therefor the logo. It can also, sometimes, be a secondary icon when the symbol already results as one. Its used alone as a graphic detail in order to reinforce the brand's visual awareness, generally along communication elements. When applying the icon, the minimum size requirements for an intuitive interpretation and reading are:

• • • Color Palette •

• • • Color Behaviour •

• • • Typography •

font family

League Spartan

H1

H1
size: 14px
weight: bold
transformation: lowercase
letter spacing: 25

H2

H2
size: 9px
weight: bold
transformation: uppercase
letter spacing: 500

H1

H1
size: 100px
weight: 600
transformation: normal
line-height: 1.5
letter spacing: -2

H2

H2
size: 75px
weight: 600
transformation: normal
line-height: 1.5
letter spacing: -1

H3

H3
size: 50px
weight: 600
transformation: normal
line-height: 1
letter spacing: -1

H4

H4
size: 35px
weight: 600
transformation: normal
line-height: 1.1
letter spacing: 0

H5

H5
size: 22px
weight: 600
transformation: uppercase
line-height: 1.1
letter spacing: 4

H6

H6
size: 14px
weight: 400
transformation: uppercase
line-height: 1.1
letter spacing: 4

font family

Montserrat

H3

H3
size: 10pt
weight: extra bold
transformation: lowercase
letter spacing: 275

H4 & Highlights

H4 & Highlights
size: 9pt
weight: medium
transformation: normal
letter spacing: 25

Body

Body
size: 9pt
weight: light
transformation: normal
letter spacing: 25

Signatures & foot notes

Signatures & Foot Notes
size: 7pt
weight: regular
transformation: uppercase
letter spacing: 50

Body

Body
size: 12px
weight: 400
transformation: Normal
line-height: 1.75
letter spacing: 0.5

• • • UX/UI Behaviour •

• • • Graphic Behaviour •

This is a title

This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.

This is a title

This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.

This is a title

This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.

• • • Concept •

The rebranding of Booolhas is inspired from two very distinct trends, as a fusion. On one hand we have the 60’s/70’s Carioca pop culture movement. And on the other we have influences from Brazilian contemporary settings, of our current century.

This fusion, of largely distant timeframe trends, is inspired from the core concept and values of Booolhas as a business that seeks to enable positive lifestyle changes while engaging with trend makers, as sustainability and eco-fashion are the heart of it all. An artistic concept, since Booolhas also stands as a creative agency, driven from the measurable conscious progression of visual language and communication in the last sixty years.

In the 60’s and 70’s, of the 20th century, plastic affirms itself more than ever through a massive presence within all global lifestyles and cultures. Daily tools that in parallel with a pop culture movement loudly characterized by its neon colors, adjusted within the Carioca culture to slight detours of pastel tones that underline the Brazilian Carnaval vibes and fashion statements. A time in history where the unconscious birth of disinformation & misinformation project to the “disposable” lifestyle that reigns the beginning of the 21st century.

On that note, and through alarming awareness throughout the 10’s and 20’s of the current century, the concept around plastic dives into revolutionary change seeking to adjust to ecological and sustainable global needs. “Less is more” reintroduces itself with engaging global embrace in its visionary forms of minimalism as the contemporary digital language evolves.

In conclusion Booolhas is an active representation of a practical example, creative and pragmatic, as a business and brand that reintroduces plastic through sustainable reusable solutions while attributing its own creative identity through the form and function of its products that underline the settings of contemporary human-centered design.