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• • • Logo Representation •

logo

The logo is the brands visual identity as a whole. Meaning that in addition to its visual/graphic form there's a literal/verbal identity adding to its interpretation. A combination that should always be used together, as one, avoiding singular usages of each componente that could therefor deconstruct the brand's visual identity. When applying the logo, the minimum size requirements for an intuitive interpretation and reading are:

symbol

Its the main element of the brand (logo) and is the only element of the logo that can be used alone. Its independent use is intended to reinforce brand recognition via a more composed iconic-graphic language. When applying the symbol, the minimum size requirements for an intuitive interpretation and reading are:

icon

A unique identity that results from the most minimalist expression of the symbol, and therefor the logo. It can also, sometimes, be a secondary icon when the symbol already results as one. Its used alone as a graphic detail in order to reinforce the brand's visual awareness, generally along communication elements. When applying the icon, the minimum size requirements for an intuitive interpretation and reading are:

• • • Color Palette •

• • • Color Behaviour •

• • • Typography •

font family

League Spartan

H1

H1
size: 14px
weight: bold
transformation: lowercase
letter spacing: 25

H2

H2
size: 9px
weight: bold
transformation: uppercase
letter spacing: 500

H1

H1
size: 100px
weight: 600
transformation: normal
line-height: 1.5
letter spacing: -2

H2

H2
size: 75px
weight: 600
transformation: normal
line-height: 1.5
letter spacing: -1

H3

H3
size: 50px
weight: 600
transformation: normal
line-height: 1
letter spacing: -1

H4

H4
size: 35px
weight: 600
transformation: normal
line-height: 1.1
letter spacing: 0

H5

H5
size: 22px
weight: 600
transformation: uppercase
line-height: 1.1
letter spacing: 4

H6

H6
size: 14px
weight: 400
transformation: uppercase
line-height: 1.1
letter spacing: 4

font family

Montserrat

H3

H3
size: 10pt
weight: extra bold
transformation: lowercase
letter spacing: 275

H4 & Highlights

H4 & Highlights
size: 9pt
weight: medium
transformation: normal
letter spacing: 25

Body

Body
size: 9pt
weight: light
transformation: normal
letter spacing: 25

Signatures & foot notes

Signatures & Foot Notes
size: 7pt
weight: regular
transformation: uppercase
letter spacing: 50

Body

Body
size: 12px
weight: 400
transformation: Normal
line-height: 1.75
letter spacing: 0.5

• • • UX/UI Behaviour •

• • • Graphic Behaviour •

This is a title

This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.

This is a title

This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.

This is a title

This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.

• • • Concept •

O branding do Booolhas nasceu de uma fusão entre a cultura pop Carioca dos anos 60/70 e o minimalismo-contemporâneo Brasileiro do séc. XXI, na sua expoente máxima e que alberga influência internacional.

A razão desta combinação de estilos tão distantes entre décadas vem na consciência da evolução da linguagem visual dos últimos 60 anos.
Nas décadas 60/70 o plástico assume uma posição massiva e permanente no lifestyle global em paralelo com a cultura pop que introduz a moda das cores pastel (quase neon) aplicadas massivamente em objetos plásticos. É aqui que o “material descartável” ganha corpo através de uma desinformação inconsciente da época.
E nas décadas 10/20 deste século o plástico vive uma transformação revolucionária, ajustando-se às necessidade ecológicas globais onde a consciência less is more reintroduz a visão do minimalismo, e paixão assumida pela comunidade global.

Assim, Booolhas representa uma afirmação ativa no exemplo prático que é enquanto projeto e marca, ao (re)introduzir o plástico de forma sustentável e continuamente reutilizável, cuja forma e função dos produtos reforçam as máximas do design contemporâneo onde material e cor desenham novas consciências e lifestyles.