Skip to content

• • • Logo Representation •

logo

The logo is the brands visual identity as a whole. Meaning that in addition to its visual/graphic form there's a literal/verbal identity adding to its interpretation. A combination that should always be used together, as one, avoiding singular usages of each componente that could therefor deconstruct the brand's visual identity. When applying the logo, the minimum size requirements for an intuitive interpretation and reading are:

symbol

Its the main element of the brand (logo) and is the only element of the logo that can be used alone. Its independent use is intended to reinforce brand recognition via a more composed iconic-graphic language. When applying the symbol, the minimum size requirements for an intuitive interpretation and reading are:

icon

A unique identity that results from the most minimalist expression of the symbol, and therefor the logo. It can also, sometimes, be a secondary icon when the symbol already results as one. Its used alone as a graphic detail in order to reinforce the brand's visual awareness, generally along communication elements. When applying the icon, the minimum size requirements for an intuitive interpretation and reading are:

• • • Color Palette •

• • • Color Behaviour •

• • • Typography •

font family

Yantramanav

H1

H1
size: 35px
weight: bold
transformation: lowercase
letter spacing: 0

H2

H2
size: 30px
weight: medium
transformation: lowercase
letter spacing: 50

H3

H3
size: 25px
weight: medium
transformation: lowercase
letter spacing: 275

H4 & Highlights

H4 & Highlights
size: 18pt
weight: bold
transformation: uppercase
letter spacing: 500

Body

Body
size: 11pt
weight: light
transformation: normal
letter spacing: 25

Signatures & foot notes

Signatures & Foot Notes
size: 8.5pt
weight: regular
transformation: uppercase
letter spacing: 50

H1

H1
size: 100px
weight: 900
transformation: lowercase
line-height: 1.5
letter spacing: -4

H2

H2
size: 75px
weight: 900
transformation: lowercase
line-height: 1.5
letter spacing: -2

H3

H3
size: 50px
weight: 800
transformation: lowercase
line-height: 1.5
letter spacing: 0.5

H4

H4
size: 35px
weight: 600
transformation: lowercase
line-height: 1.5
letter spacing: 0

H5

H5
size: 25px
weight: 800
transformation: uppercase
line-height: 1.25
letter spacing: 4

H6

H6
size: 20px
weight: 400
transformation: uppercase
line-height: 1.25
letter spacing: 8

Body

Body
size: 11.5px
weight: 300
transformation: Normal
line-height: 1.25
letter spacing: 0.5

• • • UX/UI Behaviour •

• • • Graphic Behaviour •

This is a title

This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.

This is a title

This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.

This is a title

This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.