Elementor Wordpress Experts | Web Design & Branding

• • • Featured Web Design Projects •

Rebranding of the Brazilian B2B brand, with an advanced website, seeking to enhance its position as a multidisciplinary-focused creative agency offering out-of-the-box eco-marketing solutions for businesses in Brazil, and abroad, adding an eCommerce section for the additional public and self-promoting purposes.

Core: Product development, Creative studio
Aim: B2B sales & branding

The project aimed for a rebranding of the website seeking a modernized and dynamic approach, “more graphic yet minimal” as requested, to a homepage that would be just a simple landing page (one-page-website) with everything needed, although the blog and service pages were later added.

Core: Product strategy, Product placement, Consulting
Aim: B2B sales, Health Care & Pharmaceutical IT support

Redesigning the user interface and experience, plus rebranding, the WOA (Way of Arts) project from a classic Arts & Crafts service page to a dynamic and advanced Conservation & Restoration Studio website, with aimed focused on the craftsmanship processes and techniques while showcasing featured artistic projects.

Redesigning + rebranding the user interface and experience, from an online magazine to a travel content platform, while redefining the user experience. A project designed and developed in collaboration with the UK based marketing team at Lost Tribe Agency.

• • • About Web Design •

•Wordpress

Elementor is a website builder for WordPress. And WordPress is the global leading CMS (Content Management System) that offers an open-source framework which simplifies the design of efficient and responsive websites, SEO-friendly (Search Engine Optimized), that are both easy to navigate and use for those who visit your website and those who manage it. It’s the most cost-effective solution to host your website wherever you wish, and manage it with ease every moment you want.

That said, with over 40% of the internet powered by WordPress (as of March 2021 stats from a current universe of nearly 1 billion websites) its overgrowing preference by web designers and developers can be easily understood from a google search away.

And while new page builders keep appearing every year, none offer the freedom of seamless design, full personalization, effortless SEO optimization, and time efficient code free building like Elementor.

•Elementor

Offering no limits to what can be created, from the most advanced performance enhancements tools to seamless design integrations that ensure any brands demands, Elementor makes design and maintenance an easy going task, as it’s a no brainer when looking through all it has to offer.

The benefits are overwhelming… Truly live design with responsive live editing, faster web performance, advanced integrations and motion effects, and countless professional features that will enhance your web project whatever its purpose. Rather be a simple landing page, a fully personalized responsive site, a complex platform with search engine and dynamic features, or a fully integrated and autonomous online shop, and so on. It’s cristal clear how it’s the world’s leading website and page builder to the date.

With Elementor you can finally ensure your website is both optimized and responsive, down to detail, as well as fully manageable to keep it top of its game, always.

• • • Website & Web Design FAQ’s •

How important is a website? And why?

To better answer that, let’s look at some global stats. As of January 2021:

• over 60% of people visit a brands website before contacting or deciding a purchase; 
• over 40% of people search online for reviews and recommendations before choosing the brand or service; 
• over 90% of people give up on the idea if the brand didn’t appear in immediate searches or its website looked outdated or “unappealing”; most of which don't go back to the brand any time soon, if ever again; 
• over 80% of brands have a website (medium and large businesses); 
• over 50% of small brands and startups have a website; 
• over 80% of new business owners launch their brand with a website; 
• over 70% of independent professionals (freelancers, digital nomads, and starting entrepreneurs) have either a personal website or online portfolio.

Bottom line, consumer behavior is mainly digital. Whatever the interest be, it will be looked up online first. And stats underline pretty clearly that people tend to follow first impressions and search results. So regardless of the business you’re in, or the type of project you have, your brand not only needs to be showcased but also needs to look and feel up to date.
Branding and marketing are a fundamental aspect for any business or project to thrive. Meaning that online presence is crucial to reach and engage with users & consumers. If it’s not online people rarely show interest. It’s where you leave your first impression and define your connection with the viewer/consumer and enhance your presence as a brand and business.

How long will it take to create my site? What’s the process?

We're proud to say our design process is pretty effective. Creativity and efficiency go hand-to-hand in a streamline that took years to perfect. That said, most websites take 3 to 8 weeks to complete, but can easily be less or more. It highly depends on the purpose and concept of your website, which is evaluated when we discuss it thoroughly together. Revisions from the client also impact the timeline as we impose no limit to revisions. Specially because copywriting is fully provided by the client and is by norm what requires most revisions. Bear in mind though, the more revisions done the longer it takes to finish a project.

Breaking down the full process, the steps are:

• Step 1 / First meeting & discussing of the project:
For every project we start with scheduling and jumping to a meeting to discuss all details regarding the new website. Ideas, needs, concepts, deadlines, priorities and expectations, must haves and must nots, etc… and you get an immediate quick and clear quote as well as expected timeframes. We share why we choose WordPress & Elementor within the vast options of web site building and we make transparent what your investment is going towards as a €44 monthly fee is require once the website is finished. Once an agreements is established we send an invoice for the first 50% and immediately start designing and preparing everything once the payment is received.
We use a narrowed selection of high quality and performing plugins (for guaranteed security, protection and high functioning optimizations purposes) that are already purchased by us and which your €44 monthly fee covers for continuous usage. It’s important to note though that if a client chooses to use specific third party plugins or integrations that aren’t within what we offer or suggest they may charge a monthly or one time fee. Many third party plugins and integrations are free to use and fully compatible with Elementor so we’ll always give you additional options, but there are a few that require purchasing depending on their specificities.

• Step 2 / Onboarding:
As mentioned above, once agreement is settled there’s a 50% payment due to begin, with the second half (other 50%) due only when the website is finished and approved by the client. Both parties sign a secure and legally binding digital contract where everything is spelled out clearly and in plain English. No advanced legalese or law degree required.

• Step 3 / Content Development:
Content development happens in two stages: 

One, we jump on a meeting to strategize, if and only a strategy wasn’t already defined in the first meeting (which many times is). This is where we present the client with sample sites based on previous research so the client can give direction on what style or approach is of preference in order to create something alike, but entirely unique to you. Which also allows us to immediately define and organize what content will be needed (what, where and how). 

Two, the client provides the text that will be included in each part of the website, based on the strategy presented in a previous meeting, as well as the brand guidelines (if there are any). The imagery can also be provided by the client (when also existing) or be used from free quality stock imagery sites (such as Unsplash.com or others we can suggest) and where we can help achieve what specifically works best for your project.

• Step 4 / Design, Development, and Monitoring:
As the design process begins the site will be visible through a temporary domain/link provided to the client for the purpose of monitoring and giving feedback every time needed.
 Creation starts immediately online as part of a live design process, which saves time over wireframing and mockups.  As the home page is generally the first page to be done, it’s also where most feedback and revisions take place. Which is also fundamental as it normally sets the guidelines, creative direction and pace for the creation of everything else.

• Step 5 / Final Approval & Site Launch:
Once everything is finished and we get a thumbs up, final testing is done to insure all is working perfectly before launch. Contact forms, booking forms, email addresses, CTA’s (buttons), linked elements, integrations, and so on… A task that generally takes half a day (in most cases) to a full day.
In the meantime the final 50% payment is invoiced and, once the payment goes through, your new site is added to your site’s real domain name to finally interact with the world.

• Step 6 / Learning how to update your site:
For the case of needing to be introduced on how to manage your gorgeous brand new website, this is generally the easiest part and definitely where we have most fun! Elementor is so intuitive you’ll see how quick you feel in control of what you’re doing, and how efficient it is.
 We’ll jump on as many meetings needed until you become fully familiar with your backoffice and Elementor tools. In general cases this doesn’t take more than 1h to 2h meetings. It’s that quick and easy! But if it’s not your case no need to panic. You’ll be guided through it all. And even then if you feel it’s not for you, we can manage it for you (see “Management” options in the dropdown Menu) since there’s always a solution that will suit your needs, so you’ll never need to think about it again as you’ll have someone to do it for you.

Why is ongoing maintenance & management important? Do all websites need it?

The direct answer is yes. Ideally all websites should have ongoing maintenance, because they’ll need it. But the level of demand on maintenance and management depends on the site’s purpose and functionalities. Which is why we design different types of options for different types of websites and purposes (see “Management” in the dropdown Menu).

But to answer in depth the importance of a websites maintenance and management: in our current reality the lifespan of a website is becoming relatively short due to increasing and continuous updates and improvements, also due to how rapidly the internet and algorithms improve and expand in short periods of each year to fit the ever-evolving digital behaviour and markets.

As an analogy, if you look at it as a cellphone, you get daily update requests (main updates or apps) which, one day or another, you’ll need to follow through on (even if you avoid it). And those updates besides making your phone technically perform better they also make it heavier and, at some point, lead you to purchasing a new one due to lack of storage space or malfunctions (becoming draggy or having blackouts) even when the cellphone still looks as good as new. So in the case of a website, although fairly more complex than a cellphone, its ongoing maintenance and management assures you don’t need to invest in a new website anytime soon since you (or we) are on top of any ongoing improvement and optimization needs required. This provides you and your business/brand with an always up to date perfectly performing website and, for the cases that occur, keeps you on top of sudden malfunctions that some updates mistakingly show but which you immediate solve without anyone noticing. You have the guarantee that your site is looking beautiful and fulfilling its function for years and years to come, every day as if new, at its highest performance, evolving (instead of catching up) with the growth of the internet.

How does hosting work? And what is Managed Hosting?

Rather be on a general provider, a server of your own or ours, the migration of your website to any hosting provider is included at no additional cost.

Note however that managed hosting has a lot of advantages, which you can view and compare in the “Management” section through the dropdown menu. This means all WordPress and Elementor updates (including themes, plugins, performance and optimizations upgrades, etc.), site health checks and overall management is under control, with the additional peace of mind that downtime and broken site issues are avoided through security monitoring and threat management. And to insure everything is always safe and secure, backups to the server are done regularly.

What is SEO? And is it included?

Yes. SEO is always included.

But what is it?
SEO stands for Search Engine Optimization. This means each page of your website, each post and/or product, needs to be optimized to the relevant keywords that make sure search engines know what your page is about and what to rank it for. And this equally applies for images used. It doesn’t just insure your website is easier to find, it also guarantees it appears related to the proper relevant content, showing crystal clear imagery and text for each case.

The best example is when you share a link on your Linkedin, Twitter or Facebook page, or any other network, and get surprised with the random image and text that result from it. This is SEO! Or in that case specifically the lack of it… Which underlines the importance of optimizing the content of your website, page by page. An accurate featured image and description for each case. After all, it’s how quality content is evaluated through search engines and only helps to improve the way your site performs in its ranking. Content is indexed better and you’ll hugely benefit from it.

What’s the web design process?

We're proud to say our design process is pretty effective. Creativity and efficiency go hand-to-hand in a streamline that took years to perfect. That said, most websites take 3 to 8 weeks to complete, but can easily be less or more. It highly depends on the purpose and concept of your website, which is evaluated when we discuss it thoroughly together. Revisions from the client also impact the timeline as we impose no limit to revisions. Specially because copywriting is fully provided by the client and is by norm what requires most revisions. Bear in mind though, the more revisions done the longer it takes to finish a project.

Breaking down the full process, the steps are:

• Step 1 / First meeting & discussing of the project:
For every project we start with scheduling and jumping to a meeting to discuss all details regarding the new website. Ideas, needs, concepts, deadlines, priorities and expectations, must haves and must nots, etc… and you get an immediate quick and clear quote as well as expected timeframes. We share why we choose WordPress & Elementor within the vast options of web site building and we make transparent what your investment is going towards as a €44 monthly fee is require once the website is finished.
 Once an agreements is established we send an invoice for the first 50% and immediately start designing and preparing everything once the payment is received.

We use a narrowed selection of high quality and performing plugins (for guaranteed security, protection and high functioning optimizations purposes) that are already purchased by us and which your €44 monthly fee covers for continuous usage.
It’s important to note though that if a client chooses to use specific third party plugins or integrations that aren’t within what we offer or suggest they may charge a monthly or one time fee. Many third party plugins and integrations are free to use and fully compatible with Elementor so we’ll always give you additional options, but there are a few that require purchasing depending on their specificities.

• Step 2 / Onboarding:
As mentioned above, once agreement is settled there’s a 50% payment due to begin, with the second half (other 50%) due only when the website is finished and approved by the client. Both parties sign a secure and legally binding digital contract where everything is spelled out clearly and in plain English. No advanced legalese or law degree required.

• Step 3 / Content Development:
Content development happens in two stages: 

One, we jump on a meeting to strategize, if and only a strategy wasn’t already defined in the first meeting (which many times is). This is where we present the client with sample sites based on previous research so the client can give direction on what style or approach is of preference in order to create something alike, but entirely unique to you. Which also allows us to immediately define and organize what content will be needed (what, where and how). 

Two, the client provides the text that will be included in each part of the website, based on the strategy presented in a previous meeting, as well as the brand guidelines (if there are any). The imagery can also be provided by the client (when also existing) or be used from free quality stock imagery sites (such as Unsplash.com or others we can suggest) and where we can help achieve what specifically works best for your project.

• Step 4 / Design, Development, and Monitoring:
As the design process begins the site will be visible through a temporary domain/link provided to the client for the purpose of monitoring and giving feedback every time needed.
 Creation starts immediately online as part of a live design process, which saves time over wireframing and mockups.  As the home page is generally the first page to be done, it’s also where most feedback and revisions take place. Which is also fundamental as it normally sets the guidelines, creative direction and pace for the creation of everything else.

• Step 5 / Final Approval & Site Launch:
Once everything is finished and we get a thumbs up, final testing is done to insure all is working perfectly before launch. Contact forms, booking forms, email addresses, CTA’s (buttons), linked elements, integrations, and so on… A task that generally takes half a day (in most cases) to a full day.
In the meantime the final 50% payment is invoiced and, once the payment goes through, your new site is added to your site’s real domain name to finally interact with the world.

• Step 6 / Learning how to update your site:
For the case of needing to be introduced on how to manage your gorgeous brand new website, this is generally the easiest part and definitely where we have most fun! Elementor is so intuitive you’ll see how quick you feel in control of what you’re doing, and how efficient it is.
 We’ll jump on as many meetings needed until you become fully familiar with your backoffice and Elementor tools. In general cases this doesn’t take more than 1h to 2h meetings. It’s that quick and easy!
But if it’s not your case no need to panic. You’ll be guided through it all. And even then if you feel it’s not for you, we can manage it for you (see “Management” options in the dropdown Menu) since there’s always a solution that will suit your needs, so you’ll never need to think about it again as you’ll have someone to do it for you.

Do you write or create the content for my site?

For imagery we generally use what the client provides us with or use powerful free stock images (from Unsplash.com for example, or other options we can suggest).
However, when choosing to go forward with a maintenance & management option (see “Management” in the dropdown Menu) we’re available for both personalized photography shooting as well as copywriting. It’s something common to be requested when clients seek to ensure the visual and literal language of the website are in sync and as consistent as can be, as fundamental aspects of the branding.

How do I edit or manage my new site? Can I have someone do it for me?

Managing it yourself or by a team member: 
Once your website is finished and launched we will carefully showing you in detail how to access your site and do everything you needed to know. From how to update content, core elements, plugins and themes, to how to create new pages, posts and products from pre-designed templates prepared specifically for you. You’ll find it’s a very easygoing process as you’ll just love playing with Elementor! It makes the job as fun and simple it can get.

Having us manage it for you:
 If managing your website is something you’re simply not interested in doing, or just don’t have the time, we can easily do it for you. See our maintenance and management options through “Management” in the dropdown Menu. We have the perfect options for each case scenario and can guarantee to provide you with what you need and want.

What is Branding? Does it come with the deal?

Branding can be a complex topic. Yet a fundamental aspect of marketing since it sets the base, tone and visual language of the image and communication strategies of any company’s brand.
So braking down the process to better understand it, like every individual each company or organization has its own character. A collection of trades that define what it is and what its purpose is about. This set of distinct features gets translated into a visual concept, through a design process where the brand, after thorough research and testing during its development, results in a image form that perfectly resonates the character of the brand, becoming its identity. Therefor the term “brand identity”.
Of course as simple as it sounds its a quite complex design process nothing short to the importance it represents in a brands performance and prosperity. The main goal is to:

First and foremost: be clean and clear to interpret, and reverberate the essence of the brand.
Second: be relatable and attractive (memorable in the good way) to its core audience, or to the general public if the brands purpose is of a broader reach.
And Third: be easily identifiable every time seen, consciously and unconsciously, so that brand and communication strategies immediately connect with the audience once perceived.

That said, branding is interactive. A tool and form that empowers connections and reactions with others, towards a specific goal. So when applied to a website, which is an interactive form of the visual identity portion of branding, and currently the most important tool, web designers are normally handed a brand style guide so that they follow through in guaranteeing that the website is an extension of the image and communication strategies already defined.

However it’s not uncommon that clients don’t have clear visual guidelines set yet, specially when talking about startups, or want a fresh new look as happens with many companies that evolve over the years. For that reason branding is a service that can easily be added. See the maintenance and management section through “Management” in the dropdown Menu.

So what does a consistent brand identity include?

• logo or logo redesign
• typography
• color palette
• basic brand guide / style guide
• stationary: letter heads, envelopes, business cards, brochures, email templates
• digital stationary & supporting elements (pdfs, presentations, landing pages)
• social media supporting graphics
• editorial: book design, catalogues
• package design and mockups
• digital formatting for elements of all types per demand

Why is there a €26 monthly fee?

We use a narrowed selection of high quality and performance plugins (for guaranteed security, protection and high functioning optimization purposes) that are already purchased by us and which your €26 monthly fee covers for continuous usage. But let’s break it down to better understand what we mean.

Our choice in using the world leading CMS (WordPress) and page builder (Elementor) is not only for how extraordinary creativity and web design is achieved and positioned amongst the best in the industry but also for the diverse and competitive options of plugins that insure quality, security, protection and performance at the highest level possible.
And because these topics are fundamental for the well-being and prosperity of a website (and therefor the business investment in one) our choices with high quality and performing tools are our own investment to enable each client in owning an undeniably competitive branding tool and platform through an affordable investment. Because any businesses branding and website are today within the first and most important investments you can make as a business owner.

That said, the €26 monthly fee as a base covers the costs of:
• Elementor (the page builder);
• Hummingbird (for uptime monitoring, image optimization, performance, caching, backups, and SEO);
• iThemes Security Pro (for website security and protection);
• Master Addons for Elementor (for extra creative options to your site);
• Unlimited Elements for Elementor (also for extra creative otions to your site).

How does the maintenance & management service work?

The maintenance and management options presented (see in “Management” in the dropdown Menu) are designed to narrow down the essentials all the way up to the most advanced of needs. They’re thought out to fit the needs of all web type projects and are presented to make it easy for you understand and choose. But if you’re not aware of what works best for your website we’ll definitely help you understand which one’s best and why.

Once decided on the service of preference we establish a new agreement (signed contract) where the monthly fee of the service contracted begins for a period of one year minimum. From there on the contract’s renewable year-to-year until any party wishes to cease the agreement with a 30 day previous notice.

What are the benefits of contracted maintenance & management?

The benefit of what you invest in is the guarantee that you rest assured your website is taken care rather you stick with the basic of options, just to insure the minimum required, or choose an advanced or personalized high performance option. Whatever the case you gain the certainty that you own a fully designed and developed website, 100% responsive and updated, with the addition of managed hosting, daily backoffice updates (WordPress, Elementor, themes, plugins, performance, support, etc.), unlimited email creations, SEO and continuous ongoing optimization support as the site improves and grows, security monitoring, site health management and backups, and continuous design improvements (new pages and content) when needed, as well as the updating of existing pages and content, for those who choose to invest in such. Oh, and of course, the guarantee of it looking always as gorgeous as it gets.

As an investment in your websites health and longevity, ongoing maintenance and management is the best choice you can make. Because let’s face it, a website can easily become a full-time task where you want to avoid it becoming a hassle depending on its needs, purpose and functions. Being fully knowledgeable in what and how to take care of its needs or having an in-house professional on it are important aspects of owning a website in the 21st century. Otherwise, investing in someone to do it for you is definitely an intelligent move.

What are the payment terms for a new Website?

After discussing your project, and we have all we need to get started, it’s a 50% payment up front and the remaining 50% when the site is finished. Once the remaining 50% is paid the website is launched.

It’s important to note that outside service integrations may have a specific cost for use, paid directly to the specific service, and which need to be purchased independently. Some common outside service integrations are: Woocommerce upgrades that don’t come with the free plugins; Mailchimp; Live Streaming apps; Booking apps; etc.

What are the payment terms for Maintenance & management services?

Once decided on the service of preference we establish a new agreement (signed contract) where the monthly fee of the service contracted begins for a period of one year minimum. From there on the contract’s renewable year-to-year until any party wishes to cease the agreement with a 30 day previous notice.

What are the payment terms for added Branding services?

Same applies here: Once decided on the service of preference we establish a new agreement (signed contract) where the monthly fee of the service contracted begins for a period of one year minimum. From there on the contract’s renewable year-to-year until any party wishes to cease the agreement with a 30 day previous notice.

• • • Webdesigning with Elementor •

Over 12 Pages

••• Already Includes •••

• Standard pages & templates: Blog/Archive template, Post type templates, Store & Product templates, 404 page, Search page, Legal pages (Cookies & Policies)

• 100% Responsive
• SLL Ceritifcate

Up to 12 Pages

••• Already Includes •••

• Standard pages & templates: Blog/Archive template, Post type templates, Store & Product templates, 404 page, Search page, Legal pages (Cookies & Policies)

• 100% Responsive
• SLL Ceritifcate

Up to 6 Pages

••• Already Includes •••

• Standard pages & templates: Blog/Archive template, Post type templates, Store & Product templates, 404 page, Search page, Legal pages (Cookies & Policies)

• 100% Responsive
• SLL Ceritifcate

Landing Page

••• Already Includes •••

• If a Blog: Blog/Archive & Post type templates
• If a Store: Store & Product templates
• Standard: 404 page, Search page, Legal pages (Cookies & Policies)

• 100% Responsive
• SLL Ceritifcate

Get in touch to let us in on all the details through the email or contact form below, or through whatsapp, and we’ll design the perfect website for you.

• • • Investing in Your Website & Brand •

Monthly Maintenance & Web Management

These options can be activated once the website is designed, on a monthly fee basis, as a guarantee to keep your site updated and performing at its best, always.
The “Minimal” option is what’s activated by default, covering your Elementor, theme choice and pro plugin fees used to design your website and keep it safe and protected.
Other options are also available as described below, and which are typically decided based on the maintenance suggested for the purpose of your website.

Monthly Maintenance & Brand Management

Add branding to the service provided as an investment in the consistency of your business and brand identity. The growth and stability of any business and its longivity is directly related to the health of its communication strategies and the balance it reflects throughout all channels, platforms and formats in play.
Branding and Marketing Consulting & Support are services that guarantee both the ongoing development of quality content as well as a consistent evolving branding presence.

advanced

SSL certificates & renewals

√

WordPress & elementor updates + management

√

themes & plugins updates + management

√

managed hosting & backups

√

security monitoring & site health management

√

content updating on demand

√

SEO (Search Engine Optimization)

√

performance & optimization updates

√

design improvements & new

√

standard

SSL certificates & renewals

√

WordPress & elementor updates + management

√

themes & plugins updates + management

√

managed hosting & backups

√

security monitoring & site health management

√

content updating on demand

√

SEO (Search Engine Optimization)

X

performance & optimization updates

X

design improvements & new

X

minimal

SSL certificates & renewals

√

WordPress & elementor updates + management

√

themes & plugins updates + management

X

managed hosting & backups

X

security monitoring & site health management

X

content updating on demand

X

SEO (Search Engine Optimization)

X

performance & optimization updates

X

design improvements & new

X

Monthly Maintenance & Web Management

These options can be activated once the website is designed, on a monthly fee basis, as a guarantee to keep your site updated and performing at its best, always.
The “Minimal” option is what’s activated by default, covering your Elementor, theme choice and pro plugin fees used to design your website and keep it safe and protected.
Other options are also available as described below, and which are typically decided based on the maintenance suggested for the purpose of your website.

Monthly Maintenance & Brand Management

Add branding to the service provided as an investment in the consistency of your business and brand identity. The growth and stability of any business and its longivity is directly related to the health of its communication strategies and the balance it reflects throughout all channels, platforms and formats in play.
Branding and Marketing Consulting & Support are services that guarantee both the ongoing development of quality content as well as a consistent evolving branding presence.

minimal

standard

advanced

SSL certificates & renewals

√

WordPress & elementor updates + management

√

themes & plugins updates + management

X

√

managed hosting & backups

X

√

security monitoring & site health management

X

√

content updating on demand

X

√

SEO (Search Engine Optimization)

X

√

performance & optimization updates

X

√

design improvements & new

X

√

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