• • • Logo Representation •
logo
The logo is the brands visual identity as a whole. Meaning that in addition to its visual/graphic form there's a literal/verbal identity adding to its interpretation. A combination that should always be used together, as one, avoiding singular usages of each componente that could therefor deconstruct the brand's visual identity. When applying the logo, the minimum size requirements for an intuitive interpretation and reading are:
• • • Color Palette •
• • • Color Behaviour •
• • • Typography •
font family
Palatino Linotype
H1
H1
size: 60px
weight: bold
transformation: lowercase
letter spacing: 0
H2
H2
size: 50px
weight: bold
transformation: lowercase
letter spacing: 0
H3
H3
size: 40px
weight: bold
transformation: lowercase
letter spacing: 25
H4 & Highlights
H4 & Highlights
size: 25pt
weight: bold
transformation: normal
letter spacing: 25
Body
Body
size: 11.5pt
weight: regular
transformation: normal
letter spacing: 25
Signatures & Foot Notes
Signatures & Foot Notes
size: 9pt
weight: regular
transformation: normai
style: italic
letter spacing: 50
H1
H1
size: 85px
weight: 900
transformation: uppercase
line-height: 1.25
letter spacing: 0
H2
H2
size: 70px
weight: 900
transformation: lowercase
line-height: 1.25
letter spacing: 1
H3
H3
size: 55px
weight: 500
transformation: normal
line-height: 1.25
letter spacing: 1
H4
H4
size: 30px
weight: 500
transformation: lowercase
line-height: 1.25
letter spacing: 6
H5
H5
size: 20px
weight: 500
transformation: uppercase
line-height: 1.25
letter spacing: 6
H6
H6
size: 20px
weight: 900
transformation: uppercase
line-height: 1.25
letter spacing: 6
Body
Body
size: 11.5px
weight: 300
transformation: Normal
line-height: 1.25
letter spacing: 0.5
• • • UX/UI Behaviour •
• • • Graphic Behaviour •
This is a title
This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.
This is a title
This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.
This is a title
This is a simulation proposal representing a visual composition that underlines the functional and pratical specificities the main banding element (logo, symbol or icon) has within its own branding and marketing strategy, as a form to empower awareness on the relevance of pragmatic minimalistic approaches when using human-centered design to ensure direct cristal clear communication and connections overall.
• • • Concept •
The Castelnau focuses on a very straight forward branding tactic… subtle and exquisite, landing its strategic visual communication and language on the key values that inherent its 800 years of history and culture.
One logo. No symbols or icons. A single pantone in a neutral based color palette. Classic inspired contemporary visual printed elements throughout the village houses. Everything else digital through light and minimal human-centered design.
As a place of singular rarity, unique splendour and fascinating vibes designed by the stories born and held in this nearly thousand year old land, The Castelnau offers a space of wonder, a place to dream, creatively and exponentially, where the limit is your imagination. It offers a personal touch, of your own, an invested wholehearted dedication assuring the stronghold, in its medieval feel, inhabits your essence during your stay.
Thematic gatherings… private events. Think tanks and dreamy business retreats. Fairytale weddings, family holidays… you sit on a hill top, invaded by fresh air. An overwhelming acceptance of blue and green. Only horizons of nature surround. A 360 view over silence and what naturally belongs. Where there’s only you and the people that make your place your home… unlimited landscape, unlimited emotions. Unlimited depth for the love that reverberates within once time stops and you start to hear your own breath.
The Castelnau is about timelessness today. It’s about you, connecting with yourself and nature. With those to whom you belong. Whom belong with you. And the memories. The unexpected sensorial awareness that triggers that stunning epiphany of livelihood that designs you, adds new to you, and you take along.